As the LYLM2025 celebrations continue to inspire markets beyond the campaign fortnight, markets across the UK are being encouraged to continue using the campaign’s core themes of community, creativity, and commerce all year round. This year’s celebrations brought people together like never before, and we’re proud to reveal the official LYLM Champions for 2025 — highlighting the markets that truly embraced the spirit of #MadeByMarkets.
An estimated 500 markets across the UK took part in LYLM2025, with incredible campaigns that showed how markets remain vital social and economic anchors in our communities.
This year’s LYLM Champions are:
From powerful trader stories and community spotlights to creative campaigns, live music, and youth-focused events, these eight markets stood out. Their unique approaches showed how markets remain a vital part of our towns — driven by people, passion, and place.
David Preston, Chief Executive of NABMA, said: “This year’s LYLM has once again proven the value of markets at the heart of our communities. Across the country, we’ve seen creative, inclusive and joyful campaigns that celebrate the diversity, resilience, and spirit of our traders and market teams. The 2025 Champions exemplify what makes markets special — bringing together tradition and innovation to support local economies and social connection. We encourage all markets to continue using the LYLM themes to inspire and connect with their communities throughout the year. This campaign is a reminder that markets are more than just places of transaction — they are places where community, creativity, and commerce come together.”
South Molton Pannier Market
South Molton Pannier Market made LYLM2025 a true community affair. Their campaign featured strong LYLM branding, festive merchandise, and a celebratory feel that ran throughout the fortnight. From the heartwarming regular visits by residents of Raleigh Mead Nursing Home and East Street Residential Home to the dog-friendly spirit welcomed by traders like The WellGood Dog Co, South Molton showcased its inclusive and welcoming culture.
They spotlighted popular traders such as Sandra from Bread & Spice, Ali Balcombe of Yetland Farm Cheese, and Tom Harman from Exmoor Cider. Youth enterprise was also championed, with young traders like Archie’s Amazements and Harvey of HJ Designs showing the future of markets is in good hands. New faces like Debs from BeautyGlow and Luna from Lucho Bakes brought fresh energy, while long-time traders Mark from Quirky Cards & Gifts and John Wilkinson’s book stall added heritage and character. The market also celebrated Jo and Stafford’s unique wedding anniversary — having tied the knot right in the market two years ago.
Greenwich Market
Greenwich Market’s LYLM campaign blended atmosphere and authenticity with high production value and clear branding. At the heart of their effort was a programme of live entertainment, with a diverse line-up of musicians and singers creating a vibrant, festival-style experience that kept the market buzzing.
The market also stood out for its strong visual identity, using branded video content, Instagram Stories, and Reels to amplify the campaign across platforms. While spotlighting young creatives and artisan traders, Greenwich placed LYLM front and centre — integrating signage, storytelling, and sound into an unforgettable two weeks.
Barrow Market
Barrow Market delivered a vibrant and inclusive campaign that perfectly captured the spirit of LYLM2025. With themed days and creative family-friendly events, they hosted everything from dinosaur encounters and fossil digs to live school choir performances, transforming the market into a true community hub. The celebration of Furness Pride brought a splash of colour and inclusivity — complete with a striking rainbow arch by Lynne at For Any Occasion — tying beautifully into the Love Your Local Market message.
Their trader spotlights celebrated a vibrant mix of local businesses: from Tina’s Custom Cakes in the former Meat Hall, to Bev at Mobile Man, Lisa from Flicker, and Steve at Lynne’s Menswear. The market’s team also celebrated unsung heroes like Mandy the Market Attendant, and championed health and connection through the Family Wellbeing Fair. With great use of LYLM official branding and a message of community pride throughout, the campaign was a full-circle celebration of market life, local loyalty, and community connection. Barrow were also highly active in supporting other markets online — engaging consistently through likes, shares, and encouragement.
The Market, Pontypridd
The Market Quarter Pontypridd ran an event-rich, deeply creative campaign that reflected the market’s heritage and its community-first ethos. Their standout postcard design competition, “Put Your Stamp On It,” received over 100 entries and brought together traders, schools, and shoppers in a celebration of local identity — with all the artwork displayed proudly in the Food Hall.
From musical flash mobs at the Brass Band Festival to new community features like the Sit and Share benches and shared sketchbooks from Tucker’s Bakery, creativity and inclusion were everywhere. Long-standing traders like Bevans Butchers and Looby Lou’s Babywear were spotlighted alongside new additions like Giovanni’s Paninis, serving up evening street food. The campaign also included thoughtful acts of charity, like Sugar and Spice’s custom “Forget Me Not” cards supporting dementia awareness. All told, it was a campaign full of pride, participation, and purpose.
Bolton Market
Bolton Market ran a jam-packed campaign with a new event nearly every day — including food demos, kids’ activities, social media giveaways, and live musical entertainment from Bryony Nolan, who brought soul and energy to the Food Hall. Traders like Redman’s Sausages, Sweet & Sour Thai, and Charlie’s Cheese and Salad Stall were featured through short-form video interviews and shoutouts, giving customers a direct connection to those behind the stalls.
The Bolton Youth Market was another standout highlight — with brilliant entries from young entrepreneurs like Abi Through The Ears, Puds Done Proper, and Tash’s Custom Engravings — creating a joyful celebration of future market talent. The campaign stood out for its consistency, clarity, and high energy.
Bromsgrove Market
Bromsgrove’s campaign was full of heart. Through daily trader posts and community storytelling, they gave centre stage to long-serving favourites like Martin’s Fishmongers and newcomers like Fludgealicious. The tone was authentic and upbeat, and the campaign cleverly used #MadeByMarkets to reinforce local identity. Bromsgrove also encouraged customers to share their market moments, building two-way engagement.
The campaign was supported by active social media from Bromsgrove District Council on Facebook and their @betterbromsgrove Instagram channel — giving consistent, friendly visibility to local traders throughout LYLM2025.
Redditch Market
Redditch ran an energetic campaign with a strong youth focus. Their LYLM days included live music, children’s entertainers, and collaborative trading with local schools. Trader spotlights showcased favourites like Past2Present, The Parfum Club, Abuelos Pizza, The Grill, Happy Craig, and Plants by Charmaine — each sharing heartfelt stories and reasons they love market life. The campaign also featured themed events like School Holiday Fun Day with DJ sets and face painting, plus exclusive pitch offers for new traders.
The campaign was supported by active social media from Redditch Borough Council and their Instagram channel @redditchmatters — bringing consistent visibility and community connection to every post.
Stockton-on-Tees Markets
Stockton-on-Tees ran one of the most comprehensive LYLM campaigns of the year, featuring everything from a Lucky Duck family trail to vibrant trader shoutouts and community-led events. Their standout use of Reels brought the market’s energy to life — from ‘Super Saturday’ videos showing live action in the town centre to humorous trader clips and colourful stall visuals.
Spotlights included new additions like Cece and Bloom, floral favourites at Ingles Plant Stall, and the retro bargains of Dave’s Bargain Stall. Stockton celebrated multi-generational sellers like Mason’s Fruit and Veg and highlighted their support for traders across the area — including those at Thornaby and Billingham. Their campaign showed off group trader photos, strong LYLM branding, and heartfelt thank-you content that acknowledged the community’s role in keeping market life thriving.
Celebrate Your Success!
Markets featured in this year’s LYLM Champions list will receive a limited edition LYLM mug and an official LYLM Champion 2025 certificate. To claim your rewards, please email support@nabma.com with your preferred postal name and address.
We can’t wait to see what you do next. Mark your calendars — Love Your Local Market 2026 will take place from 15th to 29th May!
