One Week to Go: Join the Love Your Local Market Campaign!

As we head into the final week of the Love Your Local Market (LYLM) campaign, it's clear that the initiative has already made a significant impact. The campaign, running from 17th May to 1st June, aims to celebrate and promote local markets across the UK. Let's take a look at some of the highlights and remind markets that it's not too late to join in the fun.

Campaign Highlights So Far:

Engagement is Soaring: We’ve seen a 48.7% increase in total engagements compared to the same period last year. This means more people are liking, sharing, and commenting on posts, showing their love for local markets.
Growing Audience: Our social media audience has grown by 6%, with notable increases in followers on Facebook and Instagram. This expansion means our message is reaching more people than ever before.
Impressive Impressions: With a 24% increase in total impressions, our posts are being seen by a larger audience, spreading the word about the benefits of supporting local markets.
Video Views: Video content has been particularly popular, with a staggering 130.6% increase in views. These videos are a fantastic way to showcase market highlights and trader stories.

Shoutouts to Some Amazing Markets:

Wigan Markets: Bringing local markets and traders together with an impressive selection of stalls.
Newbury Artisan Market: Celebrating local businesses with a vibrant atmosphere and unique treasures.
Neath General Market: Encouraging the community to discover and support local traders during the LYLM event.

Why You Should Join In:

It’s Free: There’s no cost to participate, making it accessible for all markets.
National Voice: Gain national exposure and showcase what makes your market special.
Engagement Boost: Increase foot traffic and online engagement by being part of a well-loved national campaign.

Easy Steps to Participate:

Post, Update, and Share: Your content doesn’t have to be specifically about LYLM. Share stories, updates, and highlights from your market.
Use the Hashtag: Always include #LYLM2024 in your posts and tag @LYLMuk to ensure we see and share your content.
Need Help? Visit the LYLM2024 website or NABMA members can check updates on Basecamp for resources and support.

Make Sure to Pass This Message On:
If you’re reading this and don’t manage your market’s social media, please make sure to pass this information to the appropriate person. Let’s all work together to make this final week of LYLM2024 the best one yet!

Do something great this week and visit your local market!

Pictured: Neath Market in full Love Your Local Market mode!

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